Project Overview
Spirit Motor Group
Spirit Motor Group sought a comprehensive brand refresh to elevate their premium automotive services. We created a strategic framework positioning them as industry leaders through detailed market analysis and brand development.
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Our solution delivered a dynamic new logo, sophisticated colour palette, and complete brand guidelines. This was implemented across all touch points - from dealership signage to digital platforms.
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The modernised identity has strengthened their market position while honouring their heritage, enhancing customer perception and providing a solid foundation for future growth.
Client
Spirit Motor Group
Industry
Automotive
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Process
Brand Strategy
Brand Identity Design
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Year
2024
Logo Design
Our logo design combines flowing, connecting lines forming a tilted "S" which evokes the warmth of a handshake, symbolising both Spirit Motor Group's identity and commitment to customer relationships. The fluid design suggests automotive excellence and forward momentum.
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Breaking from traditional automotive colours, we chose a modern palette of teal and lime green. This fresh combination positions Spirit Motor Group as both premium and approachable, balancing innovation with expertise.
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Clean lines and contemporary design ensure the logo maintains impact across all applications - from digital to physical - essential for a modern automotive brand.
Supporting Elements
We created an icon suite to reinforce the Spirit Motor Group brand with a cohesive, consistent visual. Our goal was to enhance brand recognition and loyalty, ensuring that every element reflects their commitment to quality and innovation. The simple unified design strengthens their presence in the automotive industry and effectively communicates their message.
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The “Spirit Lines” can be used in varying colours from the palette and should be at a 45° angle at all times and at varying lengths. This adds some movement and personality to the brand.
Spirit Motor Group
"Shona was lovely to work with, efficient, flexible, and responsive. Shona helped identify a clear path to achieving our goals and we delivered and implemented all elements of the rebrand. We look forward to working with her in the future, should any further projects come up."
Olwyn Horan, Spirit Motor Group