From the client
"“We worked with Shona on developing a campaign for Black Friday in collaboration with TikTok. Her ability to concept and produce compelling design really impressed everyone on the marketing team here at Wayflyer. Would highly recommend.”"
Wayflyer
Landing Page Design, Advertisement & Animation
The Brief
The goal for Wayflyer was to design a landing page for the Black Friday campaign that was engaging and eye catching. The client collaboration was with TikTok so we came up with the idea to incorporate the TikTok video layout into the campaign. The target audience was e-commerce businesses who sell on TikTok - highlighting for them the offers set by Wayflyer to help their business with cashflow.
Client
Wayflyer
Industry
E-Commerce Financing
Process
Art Direction
UI/UX
Landing Page Design
Advertisement
Animation
Link / Year
2022
Landing page
The landing page had to be clean and have a clear call to action for potential businesses to sign up. We wanted to use a dark background with neon signs to catch the attention of the viewer.
Advertisement designs
We designed several ads across channels and had these video ads and cinemagraphs playing on the mocked up TikTok screens. We chose music that would suit the brand.
